As men we already know that we can’t live without women and while we love them there are just some things that they just never seem to understand about us. One of the major things they don’t seem to understand is our need for stuff that is big, shinny, and new since they always complain when we bring our stuff home. Now even though it is a fact that they will yell at us for feeding the need, which could be why we can never hear them when it really matters, we will still buy what we want and more often than not our new toy is going to be something that is technology related. But with technology growing at a rapid pace it becomes hard to know what is going on out there even for the most computer savvy of us. This hold especially true when it comes to what format our media should be in. Now the best answer to which format is better is simple to answer with the being one that is most cost effective for the consumer while also delivering the highest quality video and sound available. Unfortunately the problem is a lot deeper than that especially when it comes to the consumer. The reason that the consumer is a problem is because they make decisions based upon the limited knowledge that is available to them. These decisions have let weaker formats succeed when they shouldn’t and possibly good formats disappear.
Speaking of decisions that have lead to weaker formats winning its surprising that the VHS format won. For those of you that don’t know about or can’t remember the format war between VHS and Betamax let me give you a quick walk down memory lane. This war started in the 70s when Sony released their Betamax format and when JVC later introduced VHS. Both formats are nearly identical and in fact some of VHS’s technology was licensed from Sony. But while they are identical they also have some very important differences with the first being run time. The standard runtime of Betamax was originally one hour though it was increased to compete with VHS’s standard of four. Second is quality with Betamax being the winner here since it delivered better audio and video compared to VHS. Lastly unlike VHS Betamax could not record television broadcasts and out of all these differences the amount of play time along with recording television allowed VHS to win. This winning by the lesser format was caused by the consumer preference for features that Betamax did not current have and while the Betamax format could have be changed to meet what the consumer want it was not fast enough in doing so leading to its downfall. As I said this downfall was surprising given the fact that if Betamax had only improved a little bit more it could have won.
But what if two competing formats were so close that it became hard for the consumer to discern exactly which format is better for them. Given the fact that as technology improves and many current standards are being carried over to new products it’s only was a matter of time before it happened. What caused this new war that is currently raging to begin was the need for a high def recording format that could succeed after the DVD format. Waiting in the wings were the formats of HDDVD by Toshiba and Blu-ray by Sony. These two new formats being based upon DVD means that the consumer will never actually see a major difference as of yet besides the quality of the audio and video although new functionality could be brought to any format depending of the demand of the consumer. The true difference in the formats comes from their technical aspects with their biggest differences being in their storage capability, interactivity layer, and manufacturing cost. On the topic of storage capability Blu-ray is the winner here if we look at the layers currently in use since it offers 25 GB for a single layer and 50 GB for duel layer while HDDVD only offers 15 GB for single layer and 30 for duel layer, but as I said that’s only if we look at the number of layers currently in use because if we looked at the total number of layers available HDDVD would win since it offers a third layer that has 51 GB. As for the interactivity layer Blu-ray appears to be the winner here using its java based BD-J layer over HDDVD’s HDi layer which was developed by Microsoft. What the interactivity layer does is allow the user to interact with media on the disc and access features such as picture and picture on movies, but what makes Blu-ray’s BD-J the winner over HDDVD’s HDi is the fact that BD-J can be used to enable a feature known as BD Live. BD Live is similar to the networks that current next-gen consoles are connecting to which means that it connects to a network that updates or expands the media that is on the disk which could lead for example to movies that have extra footage to receive more footage via download. Lastly we come to the manufacturing cost which is steadily becoming a tie even though originally the cost of manufacturing HDDVD was not much more than making DVD while Blu-ray being more advanced cost a significant amount more to manufacture, but as we all know the manufacturing process becomes easier leading to reduced cost which can be seen even now for Blu-ray since the Blu-ray brand of items are around the same prices as HDDVD. But as I said most consumers will only see the audio and video being the only change between DVD and these new formats.
Now it’s my opinion that this might all change once the sale of computers with drives that support these new formats picks up. Although it might be a while since it still costs the same as the stand alone players that came out when the formats launched and for those out there that don’t remember what the stand alone players cost when they first came out they were around four hundred plus dollars. Personally I think that Blu-ray will win this war since I feel it offers more as a format while HDDVD may become limited due to its close relationship to the current DVD format. Although in the end it truly is the consumer that decides, but it seems most are avoiding the war by having a wait and see approach to both formats as much as they can which could in the end lead to the downfall of both formats.
-Seth"Los Angeles County officials have asked that manufacturers, suppliers and contractors stop using the terms 'master' and 'slave' regarding computer hard drives, saying such terms are unacceptable and offensive. Additionally, the term 'e-mail' will now be called 'e-person letter', 'dumb terminals' will now be 'CPU-challenged monitors' and 'Unix' will be referred to as 'sexually dysfunctional operating system'. Obviously, 'fingering' is now banned entirely." — Kevin Fizz.